I often think about all of these brands who did not apply for their domain name extension "because it was too expensive". Some even dropped it like the .HILTON new gTLD application. I still do not understand the reason of this. Of course, it is expensive to apply for a new gTLD but what about when you could have applied and now realize that you have missed the train.
https://www.linkedin.com/today/post/article/20140609170212-1289629-too-late-to-apply-for-your-new-gtld-register-a-premium-domain-name?trk=prof-post
Did you register your .BID at GoDaddy.com?
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