AlpNames targets high-value, prestige domain customers with its new AlpNames Premium brand.
Tuesday 7th July 2015, Gibraltar: AlpNames, now the world’s second largest new gTLD registrar, is continuing its growth plans with the opening of its AlpNames Premium virtual store which markets highly valuable domain names.
The company, which already manages over 500,000 domain names on behalf of its customers, is broadening its range of products to include highly sought after ‘premium names’.
Premium domain names are unique web-addresses for which potential registrants are prepared to pay considerably more than the standard retail price to possess. For example, the premium domain name 360.com was sold this year for $17 million.
“AlpNames is continuing to execute on its plan to expand its domain name related activities,” said Damon Barnard, Chief Operations Officer at AlpNames. “We are ideally placed to market premium names which will strengthen our relationships with our customer base and extend the range of domain name services we can supply.”
In 2012 ICANN, the body that regulates internet domain names, approved the liberalisation of the name space in order to promote competition, innovation and consumer choice. Now domain names can end in almost any series of letters such as .review, .date or .club. Since its launch in 2013, over six million new-style domain names have been registered in almost 640 brand new domain extensions.
“The fundamental change that is occurring in the Internet name space means that more valuable domain names are available on the market than at any other time in Internet history,” continued Barnard “and the great thing is that your don’t have to spend a fortune to acquire one. Since opening our online premium store last week we have seen a brisk trade.”
The AlpNames Premium store can be found at
http://premium.alpnames.com/.
